During the past year, many small business owners in Canada & USA have participated in one or more of the surveys that we conducted including several on in the dental industry at tradeshows, such as the American Dental Tradeshow that took place in October in San Antonia in 2014.
As people on our email list may recall, I had been asked to evaluate a number of orthdontists and a dentist in Richmond, BC. This project has important marketing policy consequences for many dental business owners around North America including the ability of persons such as you to obtain reliable information on a dentist as many of you use resources to find medical professionals that aren’t actually all that accurate and simply a marketing ploy. Many local newspapers that give out quarterly review awards are an excellent example of that.
Oh wait.. did you not know about this marketing ploy?.. and guess what, you’re probably a part of it!
Have you heard about municipal awards given out to Business owners?
Well .. that is actually if cleverly disguised marketing ploy that preys on regular fold.
What happens is business owners actually pay to be considered as one of the best within the city – the payment is usually a substantial amount. Therefore, a very small amount of business owners actually partake in the survey. Let’s say only 5 out of 100 dentists within a city pay for it. Now, out of those 5 dentists, whoever compensates the newspaper the highest amount, usually wins the so-called “survey” the remaining four are then mentioned as notable dental clinics!
Therefore, next time you hear who has the best invisalign or braces in Roseburg Oregon, just conduct your due diligence or take a closer look at how the newspaper selected the winners!
So here’s a relevant solution that our team at PlanetUSA is working on – we want to address & tackle this problem for people that search for services, from limousine companies to dental work.
If you were previously involved in either the screen line count survey (counting limos) or the patron survey (interviewing passengers) which measured service and availability. At this time, we are recruiting surveyors to work on Friday and Saturday nights from 10:00 pm to up 4:00 am post the busy Christmas season from Dec 30 to Jan 29. I am seeking persons to interview people on the street and at club venues.
I would ask for a minimum commitment of surveying at least 4 nights out of the possible 10 nights during this period (5 weeks x 2 nights = 10). There may be fewer survey nights depending on the number of surveyors I can get and their productivity. The payment is similar to last time about $100 per evening (to be finalized).
Since you participated before, your experience is valuable and ensures that this important project is implemented more effectively. Note that the screen line count survey won’t occur until November. If you are interested, please send me an email with the subject line “’want to participate in service study” and fill out the Conflict of Interest statement that will be provided by PlanetUSA reps.
Of course, this offer is open to any of our readers in North America that are interested in understanding the under-workings of small business marketing and consultation work, or even how to create a fantastic product from scratch – this is a great way for them to get their feet wet.
If you have some reliable friends who want to participate, please forward this email to them to fill out and send to our team. Any conflict of interest does not disqualify you from participating but simply protects you from liability in the future. I would appreciate my readers respond as soon as possible.